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Finally – official recognition that not everyone likes mornings

The BBC reports people and businesses in Denmark are recognizing that some people work better in the afternoon and evening than in the early morning, The B-society is “calling for a better world where a diversity of daily rhythms is acknowledged and respected. We believe that this is the way to a better quality of life, more productive working time and important socioeconomic gains.” It calls morning people the “A-society”, us swing shift workers the B-society.

“The agricultural society was for A-people – The innovation society needs B-people!

Why do we still get up at cockcrow and when the cows moo, when only 5% of the population work within agriculture or fishing?

Why does everything have to take place in the same rhythm and pace, resulting in a huge problem with our infrastructure?

Why has the societal framework primarily been arranged to suit people working from 8 am to 4 pm?”

Good questions! And they have a list of Ten Commandments of the new movement. The first three:


“1. The daily rhythm of each individual is genetically conditioned by heredity. Society needs to be structured to support a diversity of daily rhythms.
2. We are calling for an uprising against the tyranny of early rising, and for a better world where a diversity of daily rhythms is acknowledged and respected, giving us the opportunity for a better quality of life, more productive working time and major socioeconomic gains once we no longer take up the same space on the same roads at the same time.
3. We are working for equality between early birds and night owls.”

The B-society’s rallying cry:


“Let the tyranny of A-time end. Let us create a B-society.
Let us create B-patterns in our work and in our families.
Let us have quiet mornings and active evenings.
Life is too short for traffic jams. Let us have more all-night shops!”

I bet Amy J. Ruiz of the Portland Mercury will embrace that last call to action.

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